Customer Success Story | Boosting Productivity for a Turkiye Furniture Manufacturer

In early 2025, a furniture manufacturer based in Istanbul, Turkey began evaluating automation options to improve production efficiency. Before making a decision, the customer wanted to fully understand the investment involved in robotic welding equipment and compare it with the rising cost of hiring skilled welders.

During his search for reliable suppliers, he spoke with a Georgian friend - who also happens to be our long-time customer. Through this connection, he learned that we have extensive experience providing robotic solutions specifically tailored for the furniture industry. This prompted him to reach out to us for deeper discussions.

As we began talking, we discovered an important detail: three years ago, the customer had purchased our ST-TP220 laser tube cutting machine through a local distributor. However, due to insufficient after-sales support, the machine had never been used to its full potential. Our technical team immediately stepped in, connected with the customer, and resolved the long-standing issue.

While working together to bring the machine back into optimal condition, the customer’s attention was quickly drawn to our newly upgraded high-speed laser tube cutting machine—the ST-FL80F Pro. Its high-speed cutting performance, fully automatic loading and unloading system, and exceptional material-saving capabilities left a strong impression.

Recognizing the customer’s production needs, we proposed a complete solution combining laser tube cutting and robotic welding specifically designed for the furniture manufacturing process. It happened to be the perfect timing—our March promotional event was underway. After reviewing the technical and cost advantages, the customer decided to place the order.

Once the equipment arrived at the Istanbul facility, our technical team continued to support the customer with online installation guidance, calibration assistance, and operational training.

By October, when our team visited the customer in Turkey, we were delighted to see the machines running smoothly - and even more delighted to see how confidently their team was now operating them.

Looking ahead, we are committed to delivering even more advanced, complete, and localized automation solutions to furniture manufacturers across Turkey - helping them upgrade production and achieve long-term competitiveness.